Outstanding High Quality
Professional Marketing Communications
Do you want to make your
marketing spend work as hard for you as possible - but you dont have the
marketing experience to know what to do? Let my professional freelance
marketing consultancy service take the load of your shoulders!
Today there are more ways
than ever to market your business or product. Deciding on the right
tactics can lead to some very expensive mistakes - unless you are talking
to an experienced professional marketing consultant. It is all too easy to
jump on the latest trends in marketing, whether that be social media,
ambient media, QR codes etc. It can also be easy to stay with the tried
and tested methods you have always used. Neither approach is correct. The
correct way to deploy your marketing is to understand what you want to
achieve and then selecting your marketing tactics. This is where I can
help you through the mine field of marketing activity and disciplines
available to help you achieve success.
I am a qualified marketing
consultant, based in London, who works with B2B and B2C companies across
the UK. I am a member of the Chartered Institute of Marketing (MCIM) and
the Institute of Direct Marketing (MIDM). Self-employed and with more than
20 years' marketing experience, I can offer a blue-chip pedigree, but at a
small company price. This typically suits companies that have a turnover
of more than £1m, but which don't have an internal marketing resource. My
marketing services include: marketing strategy and planning, social media
content and strategies, blog writing, direct and email marketing,
advertising selection, Wordpress and HTML/CSS website development, PR,
market research, copywriting and design and literature production.
I am also a freelance public
relations consultant with more than 16 years experience. In that time,
I’ve worked for a wide range of clients, including global multinationals,
FMCG brands, charities and consultancies.
I use my extensive knowledge
and experience to benefit clients who want high quality and flexibility at
a fraction of the cost of a big agency.
I offer a full range of
public relations services, including:
•
Communications/PR strategy •
Agency
selection advice •
Media training •
Crisis and
issues management •
Crisis training •
Media relations •
PR training •
Writing for
print and web •
Mentoring and
coaching
Consider me your one stop
shop marketing and PR department.
Air Conditioner Hire The largest portable air conditioner
hire company in London Propose and execute marketing plan and budget
Contract Period: 6 months (2001)
Banking Compliance Global compliance firm based in the
City of London. Responsible for new business marketing and brand
awareness consultant.
Contract Period: 6 months (2008)
Canvas Print
Small
start-up business. Freelance Marketing Consultant to establish business with a
minimal budget in a highly competitive market, including SEO.
Contract
Period: 2010 - on-going
Children’s Toys
Marketing
firm responsible for promotion of various children toy brands
Supportive Marketing and PR consultancy to add continued media exposure
Contract Period: 2 years (commenced 2004)
Construction
National
construction specialist organisation Various product marketing and
marketing services roles to provide increase in turnover to
established and new products.
Contract Period: 8 years (commenced 1994)
Event Management
Specialist firm responsible for major events for various clients.
Supportive Marketing and PR consultant to ensure maximum exposure of
the organized events
Contract Period: 2 years (commenced 2004)
Golf Tournament
Small
regional golf tournament freelance Marketing and publicity consultancy raising for a
start-up business
Contract Period: 4 years (commenced 2001)
Graphic Design
On-going consultancy for off-line and
on-line marketing strategies including search engine optimisation
Contract Period: 2001 - on-going
IT Support
Small
specialist IT support company Re-establish brand and marketing
planning
Contract Period: 2010 - on-going
Nail/Pedicure Consultancy
Local
Mobile nail care service. Sole Trader Establish and implement
marketing plan including web presence
Contract Period: 1 year
(commenced 2005)
Pet Sitting Service
Local pet
sitting service. Sole Trader Establish and implement marketing plan
including web presence
Contract Period: 3 months (2009)
Presentation Consultancy
Global
consultancy and design service. Establish business, develop and
implement marketing plan
Contract Period: 2004 – ongoing
Property Management
A
national company who specialise in the purchase of freeholds of
residential and commercial buildings Establish brand, and create
awareness
Contract Period: 3 months (2010)
Recruitment
Specialist technology recruitment consultancy Co-establish business
plan and establish and implement marketing plan including web presence
Contract Period: 2008 – on-going
Health and Safety
Scaffolding trade association for the UK Establish brand, and execute
high profile marketing activity
Contract Period: 2008 – on-going
Health and Safety Industry Forum
Establish
and co-execute marketing plan and map the Forum’s strategic direction
Contract Period: 2008 – on-going (Director)
Tools
UK’s
largest ladder manufacturer Marketing services role to provide
increase in turnover to an established brand
Contract Period: 6 years
(commenced 2002)
1 No.
Special Acknowledgement, Marketing
3 No. Marketing Industry Awards
4 No. Marketing Industry Nominations
Marketing Qualifications
MICM (Member of
the Chartered Institute of Marketing)
MIDM (Member of the Institute of Direct Marketing)
Marketing Tactics
Advertising: bill board
Advertising: local press
Advertising: national press
Advertising: on-line
Advertising: radio
Advertising: trade press
Advertising: Tube cards
Ambient media
Branding
Brochures
Co-branding
Direct E-Mail
Direct Mail
Editorial: on page
Editorial: on-line
Events
Exhibitions
Graphic design
In-store media
Leaflets
Merchandising
Networking
Packaging
Photography
Point of Sale
Presentations
Product placement
Product launches
Public Speaking
Social media
Sponsorship
Tele-Sales
Video
Web: content management
Web: design
Web: eCommerce
Web: HTML, Flash, Java, JQuery, Video
Web: Search engine optimization
Web: Seminars
Marketing Territories
UK
France
Germany
Holland
Russia
Australia
USA
Being a small business and a
recent start up our needs were fairly tough along with the need
for a cost effective solution. We were recommended to use Neil's
services from another source. His complete package by far exceeded
our needs and provided our business with a full solution. Neil's
attention to detail and flexibility were exceptional"
Attribute Group
I had worked with other
marketing consultancy's previously and had found them to be very
stale in their approach. Neil's recommendations for my business
was fresh and exciting and delivered tangible results immediately.
Neil has a great talent and is great value for money!"
Don't You Deserve Beautiful Nails
We have successfully worked
with Neil for well over 10 year’s. His experience and in depth
knowledge of marketing is second to none and we would have no
hesitation in recommending his great service. Neil not only
creates great marketing strategies but also helps your company
reach its targets on time and well within budget”
71 Degrees
Neil has done a terrific job for Youngman over the years and
has certainly raised the bar in terms of the quality of marketing
material produced"
Youngman Group
Neil Tomlinson
MCIM
MIDM Freelance
Marketing Consultant
Please feel free to contact me
to discuss your requirements further
Neil
Tomlinson
MCIM
MIDM
Being a small business and a
recent start up our needs were fairly tough along with the need
for a cost effective solution. We were recommended to use Neil's
services from another source. His complete package by far exceeded
our needs and provided our business with a full solution. Neil's
attention to detail and flexibility were exceptional" 
