Freelance marketing consultantNeil Tomlinson MCIM MIDM
Freelance Marketing & PR Consultant
 

Please feel free to contact me
to discuss your requirements further

 
   

  Freelance marketing consultantHOME WHY? SECTORS ACTIVITY CREDENTIALS CONTACT

 

Consider me as your one stop shop marketing and pr communications department

Consider me as your one stop shop for all your Marketing and PR communications

   
 
 


Why? Professional Marketing & PR Communications

You may be a large corporation, a SME or you might be a one person micro business (I have worked successfully with all sizes of business), whatever the size of your business the messages you want to communicate are important. There's no point having great messages if they aren't received and understood. Whether you’re developing an internal marketing communication strategy or an external one for clients, suppliers or stakeholders, it’s important to keep the intended audience in mind throughout all stages of the strategic development. A successful marketing and PR communication strategy ensures that messages are communicated clearly and distributed thoroughly to their intended audience. In addition, consistency is critical to developing a successful marketing communication strategy, in terms of consistent branding, timing and non-contradictory messages.


"The messages you want to communicate are important. There's no point having great messages if they aren't received and understood."


Your Audience and your Marketing Message
When developing an external marketing communications strategy, each stage should be approached and examined from the point of view of the intended audience. For example, if you’re preparing a company update to be distributed to shareholders, the tone of the update should be both professional as well as inclusive. These measures will ensure that in addition to the information itself, the shareholders will receive the implicit message that the company in which they’ve invested is functioning professionally. Similarly, if a company update is intended for clients or suppliers, it should also reflect a professional tone in order to project a professional image of the company. However, the inclusive tone reserved for shareholder communication would be inappropriate for clients and suppliers. Similarly if you intend to market your messages to increase or generate business then you need to tailor your approach accordingly.

Clarity and proper distribution are also integral components to a successful marketing communication strategy. For example, if an organization is distributing new workplace policies to its staff, measures should be established to ensure that each employee has received and understands the policies. In this case, the strategy may be as simple as implementing intra-office envelopes that are passed around and signed by each employee. Clarity and proper distribution are also critical to communicating with external audiences, such as clients. For example, if a company needs to communicate to its clients that it will be increasing rates, it has to develop a strategy that ensures all clients receive and understand the message prior to implementing the rate increase.

Integrating Your Message(s)
Another important quality of an effective marketing communication strategy is consistency. This means that none of the memos, media releases, emails, or other communications from an organisation contradicts one another in their content. Not only is this kind of consistency important in ensuring that the messages are understood, but also in fostering the company’s image as a professional, cohesive organization. Branding is another important part of consistency in a marketing communication strategy, as out-dated logos, slogans, and other branding mechanisms can make an organisation appear unprofessional and prevent it from being recognised.

So now what?
All of this is great theory but you might need someone to guide you through this process, execute the plan or simply be an alternative set of eyes and ears on an intended initiative. This is where I would like to help you. Please contact me for a free no obligation chat and lets see if we can make your initiative work the best it can for you.

To understand my Marketing and PR track record and my experience please view further details on my abilities below.

 


"There are just so many ways to communicate 
- the trick is to find the most effective methods. 

These days many effective methods cost very little money (don't let other marketing firms sucker you into spending a fortune when you don't need to)"


Neil Tomlinson, Marketing & PR Consultant

Email: neil@neiltomlinsonmarketing.com
Mobile: +44 (0)7958 925841

 Terms and Conditions

 

 



"Neil is a very versatile and committed professional in the whole range of marketing development for both companies, products and service to customers. Neil has a superb sense of what works and will make clear decisions on taking projects forward even within a very limited time.

An extremely valuable and often the leading member of a team."

Film Production Company

 

 



"On a very short notice, Neil provided amazing work. He went the extra mile to understand and search for the best ways to present the values of the company. Every cent I spent is worth it and I truly thank him for his hard work"

Airline Company

 

 



"We were recommended to use Neil's services from another source. His complete package by far exceeded our expectations and provided our business with a full solution. Neil's attention to detail and flexibility were exceptional"

Recruitment Company


 

 
 

 

Marketing Experience 

Marketing Acknowledgements


Just some examples...
Air Conditioner Hire

Industrial
The largest portable air conditioner hire company in London Propose and execute marketing plan and budget
Contract Period: 6 months (2001)

Financial Services
Global compliance firm based in the City of London. Responsible for new business marketing and brand awareness consultant.
Contract Period: 6 months (2008)

SME
Small start-up business. Freelance Marketing Consultant to establish business with a minimal budget in a highly competitive market, including SEO.
Contract Period: 2010 - on-going

Children and Young Adults
Marketing firm responsible for promotion of various children toy brands Supportive Marketing and PR consultancy to add continued media exposure
Contract Period: 2 years (commenced 2004)

Construction
National construction specialist organisation Various product marketing and marketing services roles to provide increase in turnover to established and new products.
Contract Period: 8 years (commenced 1994)

Event Management
Specialist firm responsible for major events for various clients. Supportive Marketing and PR consultant to ensure maximum exposure of the organized events
Contract Period: 2 years (commenced 2004)

Sport
Small regional golf tournament freelance Marketing and publicity consultancy raising for a start-up business
Contract Period: 4 years (commenced 2001)

Graphic Design
On-going consultancy for off-line and on-line marketing strategies including search engine optimisation
Contract Period: 2001 - on-going

IT and Computers
Small specialist IT support company Re-establish brand and marketing planning
Contract Period: 2010 - on-going

Beauty
Local Mobile nail care service. Sole Trader Establish and implement marketing plan including web presence
Contract Period: 1 year (commenced 2005)

Animals
Local pet sitting service. Sole Trader Establish and implement marketing plan including web presence
Contract Period: 3 months (2009)

Marketing Services
Global consultancy and design service. Establish business, develop and implement marketing plan
Contract Period: 2004 – ongoing

Property Management
A national company who specialise in the purchase of freeholds of residential and commercial buildings Establish brand, and create awareness
Contract Period: 3 months (2010)

Recruitment
Specialist technology recruitment consultancy Co-establish business plan and establish and implement marketing plan including web presence
Contract Period: 2008 – on-going

Health and Safety
Scaffolding trade association for the UK Establish brand, and execute high profile marketing activity
Contract Period: 2008 – 2012

Workplace Occupational Safety
Establish and co-execute marketing plan and map the Forum’s strategic direction
Contract Period: 2008 –
2013

Tools
UK’s largest ladder manufacturer Marketing services role to provide increase in turnover to an established brand
Contract Period: 6 years (commenced 2002)

 


1 No. Special Acknowledgement, Marketing
1 No. Best low cost campaign (pending)
1 No. Best use of social media (pending)
1 No. Best not-for-profit campaign (pending)
3 No. Marketing Industry Awards
4 No. Marketing Industry Nominations


Marketing
Qualifications

MICM (Member of the Chartered Institute of Marketing)
MIDM (Member of the Institute of Direct Marketing)

 

Marketing Tactics 

(I have direct experience in all of the following)...

Advertising: bill board
Advertising: local press
Advertising: national press
Advertising: on-line
Advertising: radio
Advertising: trade press
Advertising: Tube cards
Ambient media
Branding
Brochures
Co-branding
Direct E-Mail
Direct Mail
Editorial: on page
Editorial: on-line
Events
Exhibitions
Graphic design
In-store media
Leaflets
Merchandising
Networking
Packaging
Photography
Point of Sale
Presentations
Product placement
Product launches
Public Speaking
Social media
Sponsorship
Tele-Sales
Video
Web: content management
Web: design
Web: eCommerce
Web: HTML, Flash, Java, JQuery, Video
Web: Search engine optimization
Web: Seminars

 

Marketing Territories

UK
France
Germany
Holland
Russia
Singapore
Australia
USA

 

 
     
 

Neil Tomlinson MCIM MIDM
Freelance Marketing & PR Consultant

 


Please feel free to contact me
to discuss your requirements further

Email: neil@neiltomlinsonmarketing.com
Mobile: +44 (0)7958 925841


 Terms and Conditions

 
     

 

 
       
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