Freelance marketing and pr specialistNeil Tomlinson MCIM MIDM
Freelance Marketing & PR Consultant

Please feel free to contact me
to discuss your requirements further


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Consider me as your one stop shop marketing and pr communications department
Consider me as a one stop shop for all your marketing and PR communications    



Why? Professional Marketing & PR Communications

You may be a large corporation, a SME or you might be a one person micro business (I have worked successfully with all sizes of business), whatever the size of your business the messages you want to communicate are important. There's no point having great messages if they aren't received and understood. Whether you’re developing an internal marketing communication strategy or an external one for clients, suppliers or stakeholders, it’s important to keep the intended audience in mind throughout all stages of the strategic development. A successful marketing and PR communication strategy ensures that messages are communicated clearly and distributed thoroughly to their intended audience. In addition, consistency is critical to developing a successful marketing communication strategy, in terms of consistent branding, timing and non-contradictory messages.

"The messages you want to communicate are important. There's no point having great messages if they aren't received and understood."

Your Audience and your Marketing Message
When developing an external marketing communications strategy, each stage should be approached and examined from the point of
view of the intended audience. For example, if you’re preparing a company update to be distributed to shareholders, the tone of the update should be both professional as well as inclusive. These measures will ensure that in addition to the information itself, the shareholders will receive the implicit message that the company in which they’ve invested is functioning professionally. Similarly, if a company update is intended for clients or suppliers, it should also reflect a professional tone in order to project a professional image of the company. However, the inclusive tone reserved for shareholder communication would be inappropriate for clients and suppliers. Similarly if you intend to market your messages to increase or generate business then you need to tailor your approach accordingly.

expert marketing and publicity adviceClarity and proper distribution are also integral components to a successful marketing communication strategy. For example, if an organisation is distributing new workplace policies to its staff, measures should be established to ensure that each employee has received and understands the policies. Clarity and proper distribution are also critical to communicating with external audiences, such as clients. For example, if a company needs to communicate to its clients that it will be increasing rates, it has to develop a strategy that ensures all clients receive and understand the message prior to implementing the rate increase.

Integrating Your Message(s)
Another important quality of an effective marketing communication strategy is consistency. This means that none of the memos, media releases, emails, or other communications from an organisation contradicts one another in their content. Not only is this kind of consistency important in ensuring that the messages are understood, but also in fostering the company’s image as a professional, cohesive organisation. Branding is another important part of consistency in a marketing communication strategy as out-dated logos, slogans, and other branding mechanisms can make an organisation appear unprofessional and prevent it from being recognised.

So now what?
All of this is great theory but you might need someone to guide you through this process, execute the plan, who can generate actual results, not waste your money, or simply be an alternative set of eyes and ears on an intended initiative. This is where I would like to help you. Please contact me for a free no obligation chat and lets see if we can make your initiative work the best it can for you.

To understand my Marketing and PR track record and my experience please view further details on my abilities below.

I look forward to hearing from you.

freelance marketing and pr professional services


cheap marketing and pr activity

"Neil is a very versatile and committed professional in the whole range of marketing development for both companies, products and service to customers. Neil has a superb sense of what works and will make clear decisions on taking projects forward even within a very limited time.

An extremely valuable and often the leading member of a team."

Film Production Company
Bristol, United Kingdom



great value marketing and publicity

"Being a small business and a recent start up our needs were fairly tough along with the need for a cost effective solution. We were recommended to use Neil's services from another source. His complete package by far exceeded our needs and provided our business with a full solution. Neil's attention to detail and flexibility were exceptional"

Recruitment Company
Melbourne, Australia



review of marketing successes
"Neil has done a terrific job for our company over the years and has certainly raised the bar in terms of the quality of marketing material produced"

National Distributor
London, United kingdom



high profile expert pr advice
"You have without doubt raised the profile of our firm. You have set a standard that will be hard to follow"

Not for Profit organisation
London, United Kingdom



social media marketing and pr campaigns
"I would like to thank Neil for his support, and generally top quality work, and material that he has produced for us"

Industrial Tool Manufacturer
London, United Kingdom



digital media strategies and tactical implementation
"Neil designed an awesome website for us, not only did he deliver a professional and striking design but he also understands how to work that design to best suit search engine optimization. We are regularly complimented on our website and our corporate stationary (which Neil designed also). I would have no hesitation in highly recommending Neil"

IT support company
Brighton, United Kingdom



high quality design and production of all marketing materials
"We were advised to use Neil's services from another company in Sydney, Australia. The clarity and professionalism were excellent, even though Neil is based in the UK, at no time was this a problem. Thanks to his services we now have a complete solution which fills our needs. I would happily recommend Neil to others"

Recruitment Company
Sydney, Australia



top quality marcomms across all media
"I have used Neil Tomlinson for numerous different projects. I have always found that he is a consummate professional. Neil always provides a high quality service ensuring the finished product covers all the criteria specified while making valid comments and suggestions to improve the end piece"

Reading, United Kingdom



freelance marketing department
"Neil brings creative flair and extraordinary attention to detail in every job he undertakes. A pleasure to work with"

Design Agency
London, United Kingdom





Marketing & PR Sector Experience  
Examples listed

Air Conditioner Hire
The largest portable air conditioner hire company in London Propose and execute marketing plan and budget

Banking Compliance
Global compliance firm based in the City of London. 
Responsible for new business marketing and brand awareness.

Canvas Print
Small start-up business
Freelance Marketing Consultant to establish business with a minimal budget in a highly competitive market, including SEO.

Children’s Toys
Marketing firm responsible for promotion of various children toy brands 
Marketing and PR consultancy to add continued media exposure

Various product marketing and marketing services roles to provide increase in turnover to established and new products.

Event Management
Specialist firm responsible for major events for various clients. Marketing and PR consultant to ensure maximum exposure of the organized events.

Golf Tournament
Small regional golf tournament 
Generating marketing and publicity for a start-up business.

Graphic Design Agency
On-going consultancy for off-line and on-line marketing strategies including search engine optimisation.

IT Support
Small specialist IT support company tasked with re-establishing brand and marketing planning.

Nail/Pedicure Consultancy
Local Mobile nail care service.  
Establish and implement marketing plan including web presence.

Pet Sitting Service
Local pet sitting service. Sole Trader 
Establish and implement marketing plan including web presence.

Presentation Consultancy
Global consultancy and design service. 
Establish business, develop and implement marketing plan.

Property Management
A national company who specialise in the purchase of freeholds of residential and commercial buildings. 
Establish brand, and create awareness.

Specialist technology recruitment consultancy 
Co-establish business plan and establish and implement marketing plan including web presence.

Health and Safety
Scaffolding trade association for the UK 
Establish brand, and execute high profile marketing activity.

Not for Profit Organisations
Establish and co-execute various marketing plans and provide recommendations on strategic directions.

UK’s largest ladder manufacturer 
Marketing services role to provide increase in turnover to an established brand.


Marketing Acknowledgements

1 No. Special Acknowledgement, Marketing
3 No. Marketing Industry Awards
4 No. Marketing Industry Nominations
3 No. Pending 
(inc. Best use of social media, best low cost campaign)

Marketing Qualifications

MICM (Member of the Chartered Institute of Marketing)
MIDM (Member of the Institute of Direct Marketing)


Marketing & PR Experience
I have extensive experience in all of the following

Advertising: bill board
Advertising: local press
Advertising: national press
Advertising: on-line
Advertising: radio
Advertising: trade press
Advertising: Tube cards
Ambient media
Direct E-Mail
Direct Mail
Editorial: on page
Editorial: on-line
Graphic design
In-store media
Point of Sale
Press relations
Product placement
Product launches
Public Speaking
Social media
Web: content management
Web: design
Web: eCommerce
Web: HTML, Flash, Java, JQuery, Video
Web: Search engine optimisation
Web: Seminars


Marketing & PR Territories







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