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Why? Professional Marketing & PR Communications
You may be a large
corporation, a SME or you might be a one person micro business (I have
worked successfully with all sizes of business), whatever the size of your
business the messages you want to communicate are important. There's no
point having great messages if they aren't received and understood. Whether you’re developing an
internal marketing communication strategy or an
external one for clients, suppliers or stakeholders, it’s important to
keep the intended audience in mind throughout all stages of the strategic
development. A successful marketing and PR communication strategy ensures that
messages are communicated clearly and distributed thoroughly to their
intended audience. In addition, consistency is critical to developing a
successful marketing communication strategy, in terms of consistent
branding, timing and non-contradictory messages.
"The
messages you want to communicate are important. There's no point having
great messages if they aren't received and understood."
Your
Audience
and your Marketing Message
When developing an external
marketing communications strategy, each stage should be approached and
examined from the point of
view of the intended audience. For example, if
you’re preparing a company update to be distributed to shareholders, the
tone of the update should be both professional as well as inclusive. These
measures will ensure that in addition to the information itself, the
shareholders will receive the implicit message that the company in which
they’ve invested is functioning professionally. Similarly, if a company
update is intended for clients or suppliers, it should also reflect a
professional tone in order to project a professional image of the company.
However, the inclusive tone reserved for shareholder communication would
be inappropriate for clients and suppliers. Similarly if you intend
to
market your messages to increase or generate business then you need to
tailor your approach accordingly.
 Clarity and proper
distribution are also integral components to a successful marketing
communication strategy. For example, if an organisation is distributing
new workplace policies to its staff, measures should be established to
ensure that each employee has received and understands the policies. Clarity and
proper distribution are also critical to communicating with external
audiences, such as clients. For example, if a company needs to communicate
to its clients that it will be increasing rates, it has to develop a
strategy that ensures all clients receive and understand the message prior
to implementing the rate increase.
Integrating Your Message(s)
Another important quality of
an effective marketing communication strategy is consistency. This means
that none of the memos, media releases, emails, or other communications
from an organisation contradicts one another in their content. Not only is
this kind of consistency important in ensuring that the messages are
understood, but also in fostering the company’s image as a professional,
cohesive organisation. Branding is another important part of consistency
in a marketing communication strategy as out-dated logos, slogans, and
other branding mechanisms can make an organisation appear unprofessional
and prevent it from being recognised.
So now what?
All of this is great theory but you might need
someone to guide you through this process, execute the plan, who can
generate actual results, not waste your money, or simply be
an alternative set of eyes and ears on an intended initiative. This is
where I would like to help you. Please contact
me for a free no obligation chat and lets see if we can make your
initiative work the best it can for you.
To understand
my Marketing and PR track record and my experience please view further
details on my abilities below.
I
look forward to hearing from you.
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"Neil is a very versatile and committed professional in the
whole range of marketing development for both companies, products
and service to customers. Neil has a superb sense of what works
and will make clear decisions on taking projects forward even
within a very limited time.
An
extremely valuable and often the leading member of a team."
Film
Production Company
Bristol, United Kingdom |
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"Being
a small business and a recent start up our needs were fairly
tough along with the need for a cost effective solution. We were
recommended to use Neil's services from another source. His
complete package by far exceeded our needs and provided our
business with a full solution. Neil's attention to detail and
flexibility were exceptional"
Recruitment Company
Melbourne, Australia |
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"Neil has done a terrific job
for our company over the years and has certainly raised the bar
in terms of the quality of marketing material produced"
National
Distributor
London, United kingdom |
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"You have without doubt raised
the profile of our firm. You have set a standard that will be
hard to follow"
Not for Profit
organisation
London, United Kingdom |
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"I would like to thank Neil
for his support, and generally top quality work, and material
that he has produced for us"
Industrial Tool
Manufacturer
London, United Kingdom |
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"Neil designed an awesome
website for us, not only did he deliver a professional and
striking design but he also understands how to work that design
to best suit search engine optimization. We are regularly
complimented on our website and our corporate stationary (which
Neil designed also). I would have no hesitation in highly
recommending Neil"
IT support
company
Brighton, United Kingdom |
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"We were advised to use Neil's
services from another company in Sydney, Australia. The clarity
and professionalism were excellent, even though Neil is based in
the UK, at no time was this a problem. Thanks to his services we
now have a complete solution which fills our needs. I would
happily recommend Neil to others"
Recruitment
Company
Sydney, Australia |
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"I have used Neil Tomlinson
for numerous different projects. I have always found that he is
a consummate professional. Neil always provides a high quality
service ensuring the finished product covers all the criteria
specified while making valid comments and suggestions to improve
the end piece"
Entrepreneur
Reading, United Kingdom |
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"Neil brings creative flair
and extraordinary attention to detail in every job he
undertakes. A pleasure to work with"
Design Agency
London, United Kingdom |
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Marketing
& PR Sector Experience
Examples listed alphabetically
Air Conditioner Hire
The largest portable air conditioner
hire company in London Propose and execute marketing plan and budget
Banking Compliance
Global compliance firm based in the
City of London.
Responsible for new business marketing and brand
awareness.
Canvas Print
Small
start-up business
Freelance Marketing Consultant to establish business with a
minimal budget in a highly competitive market, including SEO.
Children’s Toys
Marketing
firm responsible for promotion of various children toy brands
Marketing and PR consultancy to add continued media exposure
Construction
Various product marketing and
marketing services roles to provide increase in turnover to
established and new products.
Event Management
Specialist firm responsible for major events for various clients. Marketing and PR consultant to ensure maximum exposure of
the organized events.
Golf Tournament
Small
regional golf tournament
Generating marketing and publicity for a
start-up business.
Graphic
Design Agency
On-going
consultancy for off-line and on-line marketing strategies including
search engine optimisation.
IT Support
Small
specialist IT support company tasked with re-establishing brand and marketing
planning.
Nail/Pedicure Consultancy
Local
Mobile nail care service.
Establish and implement
marketing plan including web presence.
Pet Sitting Service
Local pet
sitting service. Sole Trader
Establish and implement marketing plan
including web presence.
Presentation
Consultancy
Global
consultancy and design service.
Establish business, develop and
implement marketing plan.
Property Management
A
national company who specialise in the purchase of freeholds of
residential and commercial buildings.
Establish brand, and create
awareness.
Recruitment
Specialist technology recruitment consultancy
Co-establish business
plan and establish and implement marketing plan including web presence.
Health and Safety
Scaffolding trade association for the UK
Establish brand, and execute
high profile marketing activity.
Not for Profit
Organisations
Establish
and co-execute various marketing plans and provide recommendations on strategic directions.
Manufacturing
UK’s
largest ladder manufacturer
Marketing services role to provide
increase in turnover to an established brand.
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Marketing
Acknowledgements
1 No.
Special Acknowledgement, Marketing
3 No. Marketing Industry Awards
4 No. Marketing Industry Nominations
3 No. Pending
(inc. Best use of social media, best low cost campaign)
Marketing Qualifications
MICM (Member of
the Chartered Institute of Marketing)
MIDM (Member of the Institute of Direct Marketing)
Marketing & PR Experience
I
have extensive experience in all of the following
Advertising: bill board
Advertising: local press
Advertising: national press
Advertising: on-line
Advertising: radio
Advertising: trade press
Advertising: Tube cards
Ambient media
Branding
Brochures
Co-branding
Direct E-Mail
Direct Mail
Editorial: on page
Editorial: on-line
Events
Exhibitions
Graphic design
In-store media
Leaflets
Merchandising
Networking
Packaging
Photography
Point of Sale
Presentations
Press relations
Product placement
Product launches
Public Speaking
Social media
Sponsorship
Tele-Sales
Video
Web: content management
Web: design
Web: eCommerce
Web: HTML, Flash, Java, JQuery, Video
Web: Search engine optimisation
Web: Seminars
Marketing & PR
Territories
UK
France
Germany
Holland
Russia
Australia
Singapore
USA
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Neil
Tomlinson
MCIM
MIDM
